Corporate Culture & Core Values

1. Our Story: Pioneering Sustainable Agriculture

Founded in 2006, PERFLY Group was born from a bold vision: to transform traditional animal farming in China through science and sustainability. Our journey began with a simple question—“How can we nourish animals while protecting the planet?”

Today, PERFLY stands as a global leader in R&D, production, and application of eco-friendly feed additives. From advanced microencapsulation to plant-based protein alternatives, we empower partners worldwide to embrace resource-efficient and planet-conscious farming.

2. Leadership: Guided by a Visionary Founder

Mr. Pan Changyong, PERFLY's founder and a pioneer in China's agritech sector, embodies our innovative spirit. With a background in agricultural science and multinational industry experience, he assembled a team of top scientists in 2006 to develop China's first functional feed additives focused on animal welfare and antioxidant efficiency.

Under his leadership, PERFLY fosters a "half-step ahead" philosophy:

Technology-Driven Culture: Continuous R&D investments in microbial fermentation and controlled-release formulations.

Collaborative Innovation: Partnerships with institutes like the Chinese Academy of Sciences to bridge lab breakthroughs with industrial scalability.

Global Mindset: Advocating cross-border knowledge exchange to advance sustainable animal nutrition.

Adhering to the R&D strategy of "having what others don't, and being superior where others have," PERFLY has completed technological innovations in the product sectors of active zinc oxide, Bacillus subtilis antibacterial, antimicrobial peptides, microencapsulated emulsified fats, reducing product usage and improving product performance.

3. Mission & Values: Our Commitment to Life

We uphold the corporate mission of "Taking responsibility for life and making the world a better place." Through the unique improvement of our zinc oxide products, we have reduced livestock emissions by more than 30%. By selecting natural strains with broad-spectrum antibacterial properties, we have reduced the use of antibiotics. By microencapsulating and emulsifying fats, we boost absorption to over 98% while reducing usage by 20%. Over the past 19 years, we have served over 2,000 global customers. We are championing a global shift toward green, efficient, and safe feed utilization, driving positive change in agriculture and contributing to the protection of our planet's future. Based on our commitment to the core value of integrity in business, our customer satisfaction rate has consistently remained above 99%.

4. Culture: Where People Thrive

“People First” isn't a slogan—it's how we grow.We are deeply committed to empowering our employees to realize their full potential, ensuring that they grow both professionally and personally. "People-oriented" is both our business culture and our career goal. We organize a variety of team-building activities, such as basketball games, fun sports events, and outings, allowing employees to grow and find joy through these experiences. We care about the physical health and emotional well-being of our employees, organizing annual trips and offering skill or interest-based training. We also hold celebration events to recognize employees for their outstanding performance. Additionally, we lead our employees in participating in social welfare activities, such as environmental protection and helping disadvantaged groups.

5. Join the Movement

At PERFLY, we believe progress thrives on partnership. Whether you're a farmer, distributor, or fellow innovator, let's co-create a future where agriculture nourishes both life and the planet.

Join us in transforming the future of agriculture. Explore our solutions, embrace our values, and together, let's make a lasting impact on both people and the planet.